It was the plight of middle class Indian families travelling on scooters with kids that prompted Ratan Tata to think about an affordable ‘people’s car’.
“I observed families riding two-wheelers — the father driving the scooter, his young kid standing in front of him, his wife seated behind him holding a little baby. It led me to wonder whether one could conceive of a safe, affordable, all-weather form of transport for such a family,” Ratan Tata said when he unveiled the Tata Nano in 2008.
Ratan Tata announced his dream project of a $2,000 car on March 11, 2003 at the Geneva Motor Show.
Six years down the lines, it is a dream come true as the company plans a nationwide roll-out today (March 23, 2009). With millions of people eagerly waiting to buy a Tata Nano, it is expected to turn around the fortunes of the company.
