KKR lost yet again. This proves that only hype and endorsements are not enough to win a match. But what crap.. Who cares about winning as long as you are getting Return on your investments? Money is what IPL is all about baby.. Doesn’t matter if you win or lose. What matters is getting lot of money for your owner..
KKR has SRK.. The biggest Star attraction of IPL. Or for that matter biggest of India. And they also have Dada who has probably highest celebrity value. And when I say highest, I say it as more than even Tendlya..
So with those two star attractions, KKR will get big endorsements and big money. So who cares if you are winning or losing?
How many ads do we see with members of Rajasthan Royals team even after their win in season 1?
I strongly think KKR has the best strategy. Create star value for your team, attract endorsements and earn money.. Forget about the winning or losing. That hardly matters…
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Dinesh you are absolutely right that losing or winning the matches hardly matters but I think it matters a lot.Play the game with the spirit of player.Don’t play the game like a business.
But Cricket is became a business.Game spirit is lost now…