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State, Brand and the Ambassadors

The recent controversy about Amitabh Bacchan attending inauguration ceremony of Bandra Worli Sea Link bridge has kept me wondering a few things about the thought process of congress. The issue, as it appears, is Congress has some problem with inviting Amitabh Bacchan cause Amitabh is Brand Ambassador of Gujrat state; which as per congress means being Brand Ambassador of Mr. Narendra Modi.
Few questions I’ve to ask about the whole issue.

1) Are Gujarat and Maharashtra rival companies cause of which they can’t invite Brand Ambassadors of each other? Where is national integrity then? Why is it that two states ruled by opposite parties are considered to be opposition or rival states? Is the ruling party only identity of the state?

2) In many countries, especially European countries, Amitabh Bacchan is seen as face of India. Unofficially he is one of the Brand Ambassadors of India. Or for that matter, every Indian is a brand ambassador for India cause every Indian represents India. So can Congress decline this fact?

3) Mr Bacchan was earlier Brand Ambassador of UP. Later he became Brand Ambassador of Gujarat and there are news that he will soon accept to be the Brand Ambassador of Kerala. So where does Mr Bacchan exactly belong? Or is it just the money where he belongs? Pay me and I can be brand Ambassador for your state.. Wondering if he would have accepted offer to be brand Ambassador of Taliban ruled Afghanistan..

4) Mr Bacchan has lived in Mumbai for 41 years, can speak Marathi and is an international icon. So what prevents him from being part of a ceremony taking place in Mumbai?

5) Isn’t congress indirectly agreeing to “Gujarat = Narendra Modi” and also accepting that their presence is wiped out in Gujarat by Mr Modi when it says Amitabh is Brand Ambassador for Mr Modi and not Gujarat Sate?

6) Talking of Brand Ambassadors, Why does Gujarat have a brand ambassador who does not live in Gujrat and is not even a Gujrati? Isn’t a brand ambassador supposed to represent Gujarat in some way? Gujarat can have a better Brand Ambassador in the face of Ambanis.. What does Amitabh do anyways being a Brand Ambassador other than reading out lines scripted by the rulers? Remember the “UP me dum hai kyunki jurm yaha kam hai” campaign?

7) Is the fuss about Amitabh being Brand Ambassador of Gujarat or is it about the differences between Gandhi family and Bacchan family? Mr Bacchan was a close friend of Rajiv Gandhi and was also Member of Parliament once upon a time. Later he parted away from the friendship and got attached to Amar Singh. Is this the reason Congress has issues with Amitabh?


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